THQ Nordic and Feld Entertainment today announced the first details of their global, multi-year, multi-platform Monster Jam® video game licensing agreement. The two companies are collaborating to bring Monster Jam – the most action-packed, live event on four wheels – to video game systems worldwide beginning in 2019.
THQ Nordic developer Rainbow Studios, creators of the off-road racing franchise MX vs ATV, has been tapped to develop video games based on the Monster Jam truck racing and freestyle experience that consistently packs stadiums worldwide, drawing more than four million attendees annually and spawning a massive merchandising program that touches all ages.
“As long-time Monster Jam fans, we’re thrilled to see the recent, rapid international expansion of the sport; its unique combination of trucks, tracks, drivers and dirt leaving stadium audiences across the globe awestruck and begging for more,” said Klemens Kreuzer, Managing Director, THQ Nordic. “We intend to create an experience that makes fans feel like they are in the driver’s seat, performing gravity-defying feats in front of packed stadiums inside the most recognizable trucks on planet Earth!”
“THQ Nordic was the best choice to bring the world of Monster Jam to life in the video game space,” said Jeff Bialosky, Vice President of Licensing & Retail Development, Feld Entertainment. “Our drivers are true athletes and entertainers that train to drive hard and perform at the highest level on the Monster Jam track. We look forward to Rainbow Studios capturing every step of the journey from starting out at the Monster Jam University training facility learning the ropes all the way to competing and taking home the championship at Monster Jam World Finals®!”
About Monster Jam
Monster Jam® is the most action-packed live event on four wheels where world class drivers compete in front of capacity crowds in both monster truck racing and freestyle competitions. The brand’s ongoing, global expansion now includes events in 56 international cities across 30 countries, as well as multiple lifestyle extensions from Monster Jam toys and apparel to eyeglasses and more! Monster Jam features the most recognizable trucks in the world including Grave Digger®, Max-Dä, El Toro Loco®, Monster Mutt® and many more. For more information, visit Monster Jam.